Susan Lowry is Vice President, Marketing Director for JLL in the Philadelphia & Great Lakes Markets. With over 13 years of experience in the real estate industry focusing on marketing, communications, research, and economic development, Susan excels at understanding clients’ needs and developing strategic and creative solutions.
In her role, Susan oversees a marketing team of eight direct reports and leads marketing and communication strategies, key sponsorships and budgets for both markets. She coordinates integrated solutions by working with Research to translate the company’s business strategies into tangible revenue-enhancing programs and initiatives. Susan consults with the local service line leaders to deliver effective collateral materials, technologies and strategies customized to the needs of their groups and client demands.
Prior to joining JLL, Susan was the Director of Marketing and Client Relations for the Philadelphia Industrial Development Corporation (PIDC), the City of Philadelphia’s economic development agency. In this role, she directed and implemented a proactive marketing and communications strategy including electronic and print materials, website, social media, newsletters, advertising and sponsorships, partnership coordination, and public relations. Susan also provided coordination, research, and support relating to the business development and client relations activities for a variety of diverse market sectors.
Prior to PIDC, Susan was the Market Research Analyst for Studley, Inc. where she provided cutting edge commercial real estate market analysis. This analysis included the use of historical and projected research data as well as Geographic Information Systems (GIS) mapping to evaluate a wide variety of criteria, such as drive time analyses and employee distributions which supported clients’ geographic, business and industry needs.
Education and affiliations
Susan earned her bachelor’s degree in Communications from The University of Tulsa where she was a four-year Division I scholarship athlete on the Women’s Rowing team and attended The University of Tulsa MBA program with emphasis on marketing. She is a Leadership Philadelphia Alumni, a recipient of the Philadelphia Business Journals 40 under 40 recognition, a LEED Accredited Professional with the United States Green Building Council (USGBC), and is a licensed Real Estate Salesperson in Pennsylvania. Susan sits on the Board of Directors for the National Adoption Center, Board of Directors for the Delaware Valley Green Building Council (DVGBC), Development Committee for Students Run Philly Style, Executive Committee for the Greater Philadelphia Chamber of Commerce Small Business Board, and the Marketing & Communication Committee for Friends of Bache Martin Philadelphia Public School.